71 Brazil has been declared the official host of the 2027 FIFA Women’s World Cup, becoming the first South American nation to stage the tournament. The announcement was made at the FIFA Congress in Bangkok, where Brazil won 119 votes to 78 against the joint European bid from Belgium, Netherlands, and Germany. This marks the first time that all 207 FIFA member associations participated in a public vote to determine the Women’s World Cup host. Previous editions were decided solely by the FIFA Council. Brazil emerged as the frontrunner after topping FIFA’s technical evaluation report, which assessed infrastructure, logistics, stadium quality, and government support. The country previously hosted the 2014 FIFA Men’s World Cup and has pledged to use existing venues, focusing on sustainability and legacy planning. FIFA President Gianni Infantino praised Brazil’s strong proposal, saying it “demonstrates the growing strength of women’s football in South America.” The Brazilian Football Confederation (CBF) called it a “victory for Latin America and for gender equality in sport.” The joint European bid had positioned itself as a sustainability-led project, but Brazil’s readiness and higher FIFA evaluation score gave it the decisive edge. The 2027 tournament is expected to expand commercial visibility for women’s football, building on record global viewership from the 2023 edition co-hosted by Australia and New Zealand. With a football-obsessed fan base and a history of hosting major events, Brazil’s selection signals a defining moment for the growth of women’s sport across Latin America. You Might Be Interested In Tylenol joins growing roster of brands backing women’s soccer — and brand equity Ferrero invests $100 million in North American sports marketing blitz ISL Clubs Use AI to Deepen Regional Fan Loyalty F1, NBA & D2C Dive: Sports Marketing’s 2025 Pivot India’s 2030 Commonwealth Games Bid Gains Momentum with Ahmedabad Venue Inspections Mastercard Accelerates as Title Sponsor of McLaren F1 Team from 2026