OLIPOP’s Retro Hotel Rooms Reignite Brand with Nostalgia

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OLIPOP, the prebiotic soda brand, has partnered with an Austin motel to launch “Time Travel Agency” — a promotion turning rooms into immersive, decade-themed experiences that reflect its nostalgic flavors.

Running from June 24 to July 8, the campaign transforms motel suites into flavor-themed escapes: a neon‑lit 1986 Cream Soda Room, a 1995 Strawberry Vanilla suite in pink, and more, reflecting iconic soda eras  .

OLIPOP’s activation taps into the trend of experiential branding, following Airbnb’s hit “Hocus Pocus” and “Shrek” stays. According to marketing analysts, experiential pop-ups boost brand recall by up to 60%. This campaign aligns well with OLIPOP’s vibrant, retro identity, distinguishing it from digital or in-store activations  .

The campaign fuels social content as visitors share their themed photos and videos. A spike in the brand’s social engagement was noted during the activation, with #TimeTravelAgency trending locally. This surge is critical: 73% of Gen Z consumers say new, engaging experiences influence purchase decisions  .

“Immersive experiences bring the brand to life,” says Charles Banks, director at TheFoodPeople. “Home happy‑hour, nostalgic décor — these adaptations create real connections.”  

By blending nostalgia, immersive stays, and user-generated content, OLIPOP demonstrates how F&B brands can craft memorable experiences that resonate—and convert—in 2025.