Friday, February 6, 2026
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Campaign Impact

by C Iyengar

The Indian Premier League’s business value rose 11.4% to $20.6 billion in 2026, crossing the …

by Aman Verma

Colgate-Palmolive India has opened FY27 with double-digit sales growth, supported by stronger toothpaste volumes, premium …

by C Iyengar

Godrej Consumer Products Ltd is keeping brand building at the centre of its growth strategy, …

by C Iyengar

TL;DR: India’s influencer marketing boom is colliding with a compliance failure. In FY2025-26, the Advertising …

by C Iyengar

Colgate-Palmolive India is putting more advertising money behind science-led oral care brands as premiumisation becomes …

by C Iyengar

TikTok has launched Agentic Hub, a central marketplace for AI-powered advertising tools that help marketers …

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