Friday, February 6, 2026
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Campaign Impact

by C Iyengar

B2B lead generation is moving from volume-led prospecting to signal-led targeting, as buyers increasingly shortlist …

by C Iyengar

India’s festive sale season has a discount problem: shoppers are still buying, but brands can …

by C Iyengar

PepsiCo India’s Sting is shifting its marketing from conventional ad placement to internet-culture participation, using …

by C Iyengar

MakeMyTrip has launched Creator Circle with Meta, a performance-based travel creator programme that rewards creators …

by C Iyengar

Garnier has partnered with a Love Island star to promote its hair mousse products as …

by C Iyengar

Shopify is moving deeper into agentic commerce, even as broader adoption remains early and uneven. …

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