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Campaign Impact

by C Iyengar

TL;DR: Delhi has invited bids for a ₹1.27 crore marketing mandate to promote the RAMP …

by C Iyengar

TL;DR: Alibaba’s quarterly profit fell 75% as AI infrastructure spending surged, even as revenue rose …

by C Iyengar

TL;DR: Women’s sports is becoming a serious commerce channel: Meta says athlete content is shaping …

by C Iyengar

TL;DR: Google Ads is simplifying A/B testing for Search campaigns, letting advertisers test budgets and …

by C Iyengar

TL;DR: Amazon’s India marketplace revenue rose 19% to ₹30,139 crore in FY25 while its net …

by C Iyengar

TL;DR: Brands are reportedly raising festive quick-commerce ad budgets by 25–35%, with FMCG, beauty and …

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