Friday, February 6, 2026
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Campaign Impact

by C Iyengar

TL;DR: Brands are reportedly raising festive quick-commerce ad budgets by 25–35%, with FMCG, beauty and …

by C Iyengar

TL;DR: India’s OOH advertising market is heading into the festive season with double-digit growth expectations …

by C Iyengar

TL;DR: Emami is targeting ₹750–800 crore from its strategic new-age portfolio in FY27 after 61% …

by C Iyengar

TL;DR: India’s festive ad season is getting more expensive and competitive, with brands facing rising …

by C Iyengar

TL;DR: Coca-Cola and Visa turned World Cup sponsorship into clearer commercial gains, while McDonald’s missed …

by C Iyengar

TL;DR: X will end Creator Revenue Sharing on September 7 and replace it with Original …

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