Friday, February 6, 2026
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Creative Trends

by C Iyengar

TL;DR: Affle is betting that advertising growth will follow consumer attention beyond mobile into connected …

by C Iyengar

TL;DR: Colgate-Palmolive India is giving Palmolive’s D2C and e-commerce operations to Bombay Shaving Company, while …

by C Iyengar

TL;DR: Half of U.S. respondents in Reddit’s 2026 shopping study said they verify AI product …

by C Iyengar

TL;DR: India’s connected TV audience has reached 166 million viewers, pushing CTV deeper into sports …

by C Iyengar

TL;DR: Gillette India spent ₹390.59 crore on advertising in FY26, equal to about 12.6% of …

by C Iyengar

TL;DR:Coca-Cola is standardizing its global visual identity across 200-plus markets to make every pack, screen, …

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