Friday, February 6, 2026
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Creative Trends

by C Iyengar

Affle is widening its advertising strategy beyond mobile, betting that the next phase of digital …

by C Iyengar

Colgate-Palmolive India is changing how it sells and markets Palmolive, handing the brand’s D2C and …

by C Iyengar

Reddit is becoming a verification layer in AI-assisted shopping. In its Path to Purchase 2026 …

by C Iyengar

Connected TV is shifting sports marketing in India from broad television buys towards addressable, measurable …

by C Iyengar

Gillette India spent ₹390.59 crore on advertising in FY26, according to its annual report filed …

by C Iyengar

Coca-Cola has launched a unified global visual identity across more than 200 markets, tightening how …

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