TL;DR: Puma India says Gen Z loyalty is no longer inherited; it must be re-earned …
TL;DR: India’s influencer marketing boom is colliding with a compliance failure: 97.3% of 1,609 influencer …
TL;DR: Colgate India is increasing advertising behind premium, science-led oral care brands like Colgate Total …
TL;DR: Women’s sports is becoming a major commercial market, with Deloitte forecasting at least $3 …
TL;DR: Gap Inc. is using AI with Google Cloud and Zeta to personalise owned marketing …
TL;DR: Starbucks is piloting a paid TikTok Creator Network that enables baristas to produce branded …
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