Friday, February 6, 2026
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Creative Trends

by C Iyengar

India’s direct-to-consumer (D2C) sector has raised nearly $6 billion across about 2,000 equity funding rounds …

by C Iyengar

Article: Women’s sports is giving brands something increasingly scarce: fast-growing audiences whose attention extends beyond …

by C Iyengar

For years, the CMO could plausibly treat technology as somebody else’s department. That defence is …

by C Iyengar

Indian brands are sharply increasing advertising on quick-commerce platforms ahead of the festive season, with …

by C Iyengar

Up to 80% of large brands’ digital media spend could be AI-optimised by FY27, according …

by C Iyengar

India’s e-commerce journey is becoming less about typing a product into a search bar and …

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