Friday, February 6, 2026
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Creative Trends

by C Iyengar

TL;DR: India’s D2C sector has raised nearly $6 billion since 2021, but the bigger shift …

by C Iyengar

TL;DR: Women’s sports is becoming a serious commerce channel: Meta says athlete content is shaping …

by C Iyengar

TL;DR: MakeMyTrip’s AI-led transformation offers CMOs a useful lesson: marketing is moving closer to product, …

by C Iyengar

TL;DR: Brands are reportedly raising festive quick-commerce ad budgets by 25–35%, with FMCG, beauty and …

by C Iyengar

TL;DR: Up to 80% of large brands’ digital media spend could be AI-optimised by FY27, …

by C Iyengar

TL;DR: India’s online shopping journey is shifting from search-led buying to discovery-led commerce, as creators, …

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