Puma India is resetting its Gen Z marketing around a blunt premise: repeat purchase no …
TL;DR: India’s influencer marketing boom is colliding with a compliance failure. In FY2025-26, the Advertising …
Colgate-Palmolive India is putting more advertising money behind science-led oral care brands as premiumisation becomes …
Women’s sports has become a fast-growing commercial market, but many brands are still treating it …
TL;DR: Gap Inc. is using AI with Google Cloud and Zeta to personalise owned marketing …
TL;DR: Starbucks is piloting a paid TikTok Creator Network that enables baristas to produce branded …
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