Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

Synopsis Apple reclaimed the top spot in global smartphone shipments in 2025, driven by premium …

by C Iyengar

Synopsis Nike’s latest global campaign pairs elite sport with neuroscience-led design to reinforce performance credibility. …

by C Iyengar

A new form of digital interaction is gaining momentum in India. Known as the micro-companionship …

by C Iyengar

India’s automotive marketing ecosystem is undergoing a structural reset as brands prepare for a significantly …

by C Iyengar

Lenskart, India’s leading omnichannel eyewear brand, is preparing for a landmark initial public offering (IPO) …

by C Iyengar

A tense standoff between Google’s YouTube TV and Disney has resulted in several popular channels …

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