72 A tense standoff between Google’s YouTube TV and Disney has resulted in several popular channels — including ESPN, ABC, FX, and National Geographic — going temporarily dark for millions of subscribers. The blackout follows an unresolved carriage agreement renewal, with both sides citing differences over pricing and distribution terms. YouTube TV confirmed that affected users will receive a $20 credit to their accounts for the inconvenience until the issue is resolved. In a public statement, YouTube TV said it was working to “restore access as soon as possible” but stressed that it would not accept terms that lead to higher subscription costs for viewers. Disney, on the other hand, maintained that it continues to negotiate “in good faith” to reach a fair deal that reflects its content value. The disruption affects access to major sports broadcasts, entertainment series, and local programming — particularly high-demand channels like ESPN during the ongoing football season. Industry analysts note that the conflict mirrors a growing trend of retransmission fee disputes between streaming aggregators and content owners, as the economics of digital television continue to evolve. The standoff is expected to have short-term viewership and revenue implications for both companies, with negotiations reportedly ongoing to restore the channels in the coming days. You Might Be Interested In Celebrity Campaigns: Risk Planning Beats Reach Criteo Anchors Zepto’s Quick-Commerce Ads with AI-Powered Retail Media Nykaa appoints Deepika Padukone as brand ambassador Inflation Forces B2B Marketers to Rethink Campaign ROI Contextual Targeting Outperforms Behavioral Ads in Privacy-First Markets Google rolls out carbon footprint tool for advertisers
