420 In a long-awaited update, Google is finally allowing Gmail users to change their email address without needing to create a new account. This major usability shift means users can retain all their existing data — emails, contacts, calendar events, and Google Drive content — while updating to a new, preferred Gmail address. The rollout is being piloted in India, where support for Hindi and other regional languages is also expanding across Gmail and Google services. This localization push aligns with Google’s broader strategy to make its products more accessible to India’s non-English-speaking population and to deepen user engagement in its fastest-growing market. Previously, changing a Gmail ID meant creating an entirely new account and manually migrating data. Now, users can request an email ID change through their account settings, although there are some restrictions: the new address must not be taken, and workspace/business users may face additional administrative limits. The update not only enhances user convenience but also reflects Google’s ongoing efforts to streamline account management, improve regional inclusivity, and reduce friction for its massive Indian user base. The feature is being gradually rolled out, and users are encouraged to check their settings for availability. You Might Be Interested In TikTok deal signals de-escalation — but platform risk remains on marketers’ radar Amazon closes the door on its physical retail experiment Why Instagram Instants could pressure Snapchat’s camera-first edge Gaming becomes Fanta’s new marketing arena JioStar to invest ₹4,000 crore in South content push Red Hat AI 3: hybrid AI, enterprise-ready