279 In a move that blends nostalgia with a pointed stance on digital authenticity, Jack Dorsey is bringing back Vine—with a twist. The new version of the beloved six-second video platform, dubbed “divine,” will reject AI-generated content entirely and instead champion purely human creativity. Dorsey confirmed the reboot on social platform X, stating that divine is being built “without timelines, likes, or follower counts, and without AI.” The project is currently in beta, with a small group of creators testing the platform’s features and constraints. Once a viral phenomenon in the 2010s, Vine was known for launching meme culture and the careers of many digital creators before Twitter shut it down in 2016. Its format of looping, short-form videos laid the groundwork for platforms like TikTok and Instagram Reels. By returning with a “no AI” policy, divine positions itself as a counter-narrative to the current wave of synthetic content and algorithm-driven feeds. The app reportedly won’t feature traditional engagement metrics like follower counts or like buttons—focusing instead on creative expression. This reboot could tap into growing user fatigue with algorithmic manipulation and the rise of generative AI, offering a digital space that prioritizes authenticity over virality. With Dorsey at the helm, divine may seek to rebuild trust in social video—on human terms. You Might Be Interested In Rivalry Marketing Is Back — And Brands Are Getting Bolder China drags India to WTO over solar, IT trade measures American Family Insurance bets on Hulu for younger audiences Kiyosaki warns AI will widen wealth gap AI agent sparks ethics row with overstep Why Every Marketing Dollar Needs a Data-Backed Case This Year
