DoorDash Launches “Ad Studio” to Empower Restaurants With Self-Serve Ads

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DoorDash introduces Ad Studio, a self-serve ad platform built into its Merchant app, enabling restaurants to create, manage, and optimize promotions with AI-powered tools and real-time insights.

DoorDash is giving restaurants more control over their marketing. On June 25, the company launched Ad Studio, a self-serve advertising platform that lets restaurant partners create and manage campaigns directly within the DoorDash Merchant app.

The tool is designed to help small and mid-sized restaurants compete more effectively in local delivery markets. With AI-powered creative suggestions, budget controls, and performance dashboards, Ad Studio simplifies the ad creation process while offering transparency into what’s working.

Restaurants can choose from a variety of campaign objectives — like boosting visibility, promoting new menu items, or driving repeat orders — and customize their targeting based on location, time of day, and customer behavior. The platform also includes automated A/B testing to optimize creative and bidding strategies.

DoorDash says early adopters have seen double-digit increases in order volume and higher return on ad spend (ROAS) compared to previous promotion tools. The company plans to roll out additional features, including seasonal templates and loyalty-based targeting, in the coming months.

With Ad Studio, DoorDash is positioning itself not just as a delivery platform, but as a marketing partner for restaurants navigating a competitive digital landscape.