796 DoorDash introduces Ad Studio, a self-serve ad platform built into its Merchant app, enabling restaurants to create, manage, and optimize promotions with AI-powered tools and real-time insights. DoorDash is giving restaurants more control over their marketing. On June 25, the company launched Ad Studio, a self-serve advertising platform that lets restaurant partners create and manage campaigns directly within the DoorDash Merchant app. The tool is designed to help small and mid-sized restaurants compete more effectively in local delivery markets. With AI-powered creative suggestions, budget controls, and performance dashboards, Ad Studio simplifies the ad creation process while offering transparency into what’s working. Restaurants can choose from a variety of campaign objectives — like boosting visibility, promoting new menu items, or driving repeat orders — and customize their targeting based on location, time of day, and customer behavior. The platform also includes automated A/B testing to optimize creative and bidding strategies. DoorDash says early adopters have seen double-digit increases in order volume and higher return on ad spend (ROAS) compared to previous promotion tools. The company plans to roll out additional features, including seasonal templates and loyalty-based targeting, in the coming months. With Ad Studio, DoorDash is positioning itself not just as a delivery platform, but as a marketing partner for restaurants navigating a competitive digital landscape. You Might Be Interested In Timex Repositions Simplicity as Strategy with ‘Make Time Yours’ Campaign Uber Puts Reliability at the Heart of “On Our Way” Campaign Pepsi Max’s England partnership reflects marketing’s long game Sports marketing in India finds its next growth screen in CTV WPP’s Structural Shift Signals New Agency Economics Virtual avatars become brand marketing accelerators
