641 DoorDash introduces Ad Studio, a self-serve ad platform built into its Merchant app, enabling restaurants to create, manage, and optimize promotions with AI-powered tools and real-time insights. DoorDash is giving restaurants more control over their marketing. On June 25, the company launched Ad Studio, a self-serve advertising platform that lets restaurant partners create and manage campaigns directly within the DoorDash Merchant app. The tool is designed to help small and mid-sized restaurants compete more effectively in local delivery markets. With AI-powered creative suggestions, budget controls, and performance dashboards, Ad Studio simplifies the ad creation process while offering transparency into what’s working. Restaurants can choose from a variety of campaign objectives — like boosting visibility, promoting new menu items, or driving repeat orders — and customize their targeting based on location, time of day, and customer behavior. The platform also includes automated A/B testing to optimize creative and bidding strategies. DoorDash says early adopters have seen double-digit increases in order volume and higher return on ad spend (ROAS) compared to previous promotion tools. The company plans to roll out additional features, including seasonal templates and loyalty-based targeting, in the coming months. With Ad Studio, DoorDash is positioning itself not just as a delivery platform, but as a marketing partner for restaurants navigating a competitive digital landscape. You Might Be Interested In SpaceX IPO could make Elon Musk an almost instant trillionaire KFC, Pizza Hut Operator DIL to Merge With Rival SFIL in Indian QSR Shake-Up Levi Strauss premium denim strategy drives growth despite tariff pressure X unveils paid partnership label to replace hashtags Why luxury brands are betting big on Italy’s Winter Olympics How Ralph Lauren is scaling luxury service with AI without diluting its heritage
