Cristiano Ronaldo backs Perplexity AI

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Cristiano Ronaldo has announced a new partnership with Perplexity AI, becoming both an investor and collaborator in the fast-growing generative AI startup led by Indian-origin CEO Aravind Srinivas. The football icon revealed this move alongside the launch of the “CR7 Hub,” a digital space powered by Perplexity’s search AI, designed to answer questions about his life, career, training routines, and more.

According to Indian Express, this collaboration blends Ronaldo’s global brand appeal with cutting-edge AI innovation, underscoring how sports and technology are converging in new ways. The CR7 Hub allows users to explore curated content and insights about Ronaldo’s journey—fuelled by verified, conversational AI rather than traditional keyword search.

Aravind Srinivas shared his excitement on social media, calling Ronaldo “one of the most influential athletes on the planet.” He added that working with him on a search experience built around trust and accuracy shows the future of AI-powered personal branding.

Ronaldo’s move follows a growing trend of high-profile athletes backing AI ventures. Perplexity AI, often seen as an alternative to Google Search, has been gaining traction with its fast, sourced responses and ad-free experience. Its expansion into celebrity-branded hubs could mark a new chapter in personalized AI engagement, especially for public figures and creators.

This also marks a significant branding milestone for Perplexity, helping it appeal to mainstream, global audiences beyond tech circles—at a time when competition in the AI search space is intensifying.