254 Amazon is significantly expanding its India footprint, announcing a $35 billion (₹2.9 lakh crore) investment by 2030 across key sectors including e-commerce, AWS (Amazon Web Services), logistics, and digital skilling. This marks one of the company’s biggest commitments to any global market outside the United States. The announcement was made by Amazon’s Chief Commercial Officer, Doug Herrington, during a high-level meeting with Indian officials. The investment will fuel infrastructure expansion, innovation partnerships, and digital inclusion efforts — all aimed at enabling India’s growing digital economy. A large chunk of this investment — over $12.7 billion — is earmarked for AWS to enhance cloud infrastructure and services across the country. Amazon also plans to strengthen its seller ecosystem by onboarding more small businesses, boosting exports via its Global Selling program, and accelerating logistics with last-mile innovations. This expansion ties closely to India’s Digital Public Infrastructure and “Make in India” goals. Amazon has already digitized over 4 million MSMEs and enabled cumulative exports worth $8 billion from Indian sellers. It now aims to boost this figure to $20 billion by 2025. Amazon’s strategic shift underscores India’s rising prominence in global tech and supply chains. While regulatory challenges remain, the company is confident in India’s policy direction and market maturity. It sees India not just as a consumer market but as a global innovation hub for logistics, cloud, and AI-driven retail models. The new investment commitment also signals a renewed push to compete with Reliance’s JioMart and Flipkart across retail, payments, and content. You Might Be Interested In Why brands are turning to video games for creative inspiration Kai Perfume Sells Out with Celeb Buzz Visa passion marketing strategy shows shift beyond payments to lifestyle branding Cupid Partners with Blinkit, Zepto for Growth AI Browsers Set to Redefine Brand Marketing Ownership AI’s $262 billion revenue moment in 2025: A breakthrough year for intelligent tech