Accenture Supercharges Social Marketing with Superdigital Buyout

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Accenture has acquired Superdigital—a U.S.-based social and influencer agency—to amplify its end-to-end social marketing capabilities through Accenture Song. This deal injects creativity, agility, and scale into its offering at a time when social media and AI are redefining brand engagement.

On August 19, 2025, Accenture announced it had acquired Superdigital, known for short-form video expertise and cultural fluency, merging its roughly 40-person team into Accenture Song. 

With marketers prioritizing social and influencer channels—23% of U.S. brands plan to boost influencer campaigns in 2025—this move positions Accenture ahead in a fast-evolving digital frontier. 

For CMOs, social media is often the first and primary point of brand interaction. As Sean Lackey, Accenture Song’s Americas marketing lead, puts it:

“For many of our clients, social media is where their audiences see them first.” 

By integrating Superdigital’s creator-driven methods with Accenture’s data, media, and CRM strengths, Song now offers a powerful social marketing nucleus.

Expect accelerated brand growth by leveraging AI-powered influencer campaigns, content agility, and deeper cultural resonance. This acquisition underscores Accenture Song’s strategy of building a tightly integrated, AI-first marketing ecosystem.