315 Royal Enfield is bringing its design-first electric mobility sub-brand, Flying Flea, to the global stage with its first flagship store opening in Paris in early 2026. The announcement was made during Paris Design Week, where the brand unveiled immersive, art-driven installations and installations under the creative theme “Live Lightly”. At the event, the company partnered with Paris’ École Duperré design school to infuse creativity and cultural relevance into its showcase. Highlights included a custom art motorcycle display, live art performances, and interactive designer-led sessions—all anchored around Flying Flea’s ethos of lightweight, sustainable urban mobility. The Paris opening coincides with the broader rollout of Flying Flea’s first EV models: the C6, a sleek city roadster, and the S6, its scrambler-styled counterpart. Both models are slated for launch in Q1 FY 2026 (around January–March), and will be built at the brand’s EV facility in Tamil Nadu. Early pricing hints place the C6 in the ₹2–3 lakh (~US$2.5k–3.5k) range. The Flying Flea initiative represents a modern reimagining of Royal Enfield’s storied heritage. Named after its WWII-era paratrooper bike, the EV models fuse lightweight design with classic motifs—like girder forks, faux tank battery enclosures, and retro roadster styling. You Might Be Interested In Netflix secures exclusive iHeartMedia video podcasts, pulls episodes from YouTube boAt and Blinkit launch real-time gifting campaign for Raksha Bandhan ChatGPT ads hit $100M as AI marketing tools and SEO shift accelerate Creator content becomes core strategy for retail media networks as brands push beyond performance ads IPL influencer marketing set to cross ₹700 crore as brands go digital-first TCS Spotlighted by UN Report for Responsible Marketing via ReScore App