Revolutionizing Retail: Skechers Introduces AI-Powered Luna in Singapore

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Skechers introduces ‘Luna’, an AI-powered retail assistant, at its Punggol Coast Mall store, offering personalized style advice through in-store kiosks and Telegram.

In a move blending fashion with technology, Skechers has launched ‘Luna’, an AI-driven retail assistant, at its new Punggol Coast Mall outlet in Singapore. Developed in collaboration with We Are Social Singapore, Luna aims to enhance the shopping experience by providing real-time, personalized style recommendations.

Customers can interact with Luna via an in-store kiosk or through Telegram, receiving tailored advice based on their current attire or preferences. Utilizing advanced speech-to-speech AI models, Luna engages in natural conversations, suggesting products that align with individual styles.

“As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA,” said Irene Lee, Senior General Manager of Skechers Singapore. “With the opening of our new store in Punggol Digital District, it enhances customers’ retail journey with a unique, social, and interactive experience with Luna.”

The initiative reflects a broader trend in retail, where AI technologies are increasingly employed to bridge online and offline shopping experiences. By integrating Luna into both physical and digital platforms, Skechers seeks to create a seamless, omnichannel customer journey.

Manolis Perrakis, Innovation Director at We Are Social Singapore, noted, “The emergence of AI speech-to-speech technologies is powering an agentic AI revolution that forms the backbone of future consumer-facing systems. Luna is an additional touchpoint for Skechers to complement its innovative retail experience, uniting retail and online environments into a seamless ecosystem.”

The Luna activation is part of a month-long campaign celebrating the store’s opening in the Punggol Digital District, a hub for technological innovation in Singapore.