Samarth I Minute Maid has announced a strategic partnership with WWE to introduce its new brand platform, “Bring the Juice,” aiming to invigorate its image and connect with a diverse consumer base.
This collaboration designates Minute Maid as WWE’s exclusive juice sponsor, integrating the brand across television broadcasts, social media, and product packaging. The “Bring the Juice” initiative seeks to highlight the natural vibrancy of Minute Maid’s fruit juices while embodying the energetic spirit synonymous with WWE. Jorge Luzio, group director of Minute Maid’s juice portfolio, emphasized the importance of aligning with platforms that resonate with their audience, particularly multicultural consumers.
The campaign is the culmination of extensive brand transformation efforts by Minute Maid, reflecting a broader strategy to modernize its image and appeal. In 2023, the company unveiled a unified brand strategy and visual identity, marking its first global rebrand in over 75 years.
This partnership with WWE represents a significant move for Minute Maid, leveraging WWE’s expansive reach to engage with a broader and more diverse audience.
