245 Locala, a location intelligence platform for drive-to-store marketing, has launched Omni Planner, a full-funnel media planning tool that blends online and offline behavioral insights to help brands execute more efficient, data-led campaigns. The tool addresses a long-standing pain point in media strategy: how to unify fragmented digital signals with real-world consumer behavior. By integrating online traffic data from Similarweb with Locala’s proprietary offline movement data, Omni Planner allows marketers to plan hyper-local campaigns grounded in actual intent and footfall potential—without relying on disparate spreadsheets or siloed channels. “Omni Planner reflects our commitment to improving media performance by activating every layer of intelligence—online, offline, and predictive,” said Christophe Collet, CEO of Locala. The offering was piloted by major global advertisers and media agencies, including Havas Media, GroupM, and Publicis Media, with measurable results:25% increase in consumer attention, 70% lift in brand preference and 30% growth in store visits. For agencies, the appeal lies in operational agility. Instead of building custom plans market by market, teams can now automate strategy recommendations based on granular consumer behavior and competitive insights—down to neighborhood level. With Q3 media planning already underway, Locala is positioning Omni Planner as a way to give brands a competitive edge without overloading planners or stretching budgets. You Might Be Interested In Outsource or In-House? Marketing Leaders Rethink Their Teams Efficiency Overhead: CMOs Lean Into AI, Shrink Agency Spend Motorola’s Strategic Move: Unifying Global Advertising Efforts The Quiet Goldmine: Why First-Party Data Is India’s Most Undervalued Marketing Asset The Fusion of Beauty and Athletics: Brands Collaborate with Female Sports Icons AI Is Reshaping Market Research — Synthetic Data Still Divides the Industry
