MakeMyTrip Adds 900 UK Properties via Premier Inn Deal

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MakeMyTrip has announced a strategic partnership with the UK’s largest hotel chain, Premier Inn, adding over 900 properties to its platform. The move aims to expand accommodation options for Indian travelers in major UK cities, including London, Birmingham, and Edinburgh.

With outbound Indian tourism to the UK recovering strongly, this collaboration enhances MakeMyTrip’s international inventory and supports travellers seeking reliable mid-tier lodging. The expanded hotel supply integrates into MakeMyTrip’s mobile app, enabling filtering by budget, location, and loyalty rewards.

Travel analysts see this as a smart response to consumer trends. Indians now account for one of the fastest-growing outbound markets to the UK, driven by VFR (visiting friends and relatives) travel, study, and weekend leisure trips. Early internal data shows a 15% uplift in UK hotel searches since the partnership announcement.

MakeMyTrip will support the rollout with a digital-first marketing campaign—targeting search and pincode-based ads tailored to Indian metros, plus in-app push alerts and email packages aimed at peak booking seasons.

This partnership positions MakeMyTrip as a preferred booking platform for UK travel, leveraging scale and marketing agility. Brands that connect into demand-driven inventory and personalised outreach will win cross-border traveller trust.