354 At MoEngage’s #GROWTH Summit in Mumbai, over 450 CXOs and CIOs gathered to confront a shared challenge: siloed customer data is undermining personalization at scale. The solution, they agreed, lies in unified customer engagement platforms that enable real-time, contextual interactions across every touchpoint. Held at Taj Lands End, the summit spotlighted a strategic pivot in Indian enterprise marketing. “Customer experience is the new battleground for competitive differentiation,” said Yashwanth Kumar, CTO & CISO at MoEngage. “We’re helping brands move beyond fragmented funnels to orchestrate seamless, data-driven journeys.” The summit’s panels featured leaders from Airtel, Tata Motors, Dream11, and Aditya Birla Capital, among others, who emphasized the need to consolidate martech stacks and break down internal silos. The goal: maximize Customer Lifetime Value (CLTV) through intelligent, personalized engagement. According to MoEngage, brands using unified Customer Data and Engagement Platforms (CDEPs) report faster campaign execution, improved loyalty metrics, and stronger ROI. The shift is especially urgent in India’s hyper-competitive digital economy, where consumers expect relevance in every interaction. The message from the summit was clear: personalization without unified data is performative. For brands to thrive, martech must evolve from a patchwork of tools into a single, intelligent system that powers meaningful engagement at scale. You Might Be Interested In Uber pilots in-app video recording for drivers in India to curb misconduct Burger King Star Wars campaign powers turnaround strategy with fandom-driven marketing Inside ChatGPT’s rapid rise as a $100M advertising platform E-commerce in India scales new highs, eyes $160B by 2028 Unified data is becoming healthcare marketing’s competitive edge ChatGPT ads hit $100M as AI marketing tools and SEO shift accelerate
