Mozark raises $40M to tackle digital experience failures with AI

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Mozark has secured $40 million in a Series B funding round to expand its AI-powered digital experience testing platform, reflecting a broader shift toward proactive monitoring of user journeys. As digital interactions increasingly define customer relationships, companies are investing in tools that can detect and fix performance issues before they affect users.

The funding will support Mozark’s product development, global expansion, and enhancements in predictive analytics. Its platform simulates real-world user conditions to identify bottlenecks across devices, networks, and locations — helping enterprises move beyond reactive troubleshooting to continuous experience optimization.

This comes as poor digital performance carries direct business risk. According to PwC, 32% of customers will leave a brand after a single bad experience, highlighting the growing link between digital reliability and revenue.

“Digital experience is no longer a support function — it’s core to revenue and customer retention,” said Rahul Varshneya, CEO of Mozark. His comment reflects a wider industry shift, where digital experience monitoring (DEM) is becoming a strategic priority rather than an operational afterthought.

Analysts have also flagged this trend. Gartner identifies DEM as a critical capability for organizations seeking to improve customer satisfaction and operational efficiency, particularly as digital ecosystems grow more complex.

Mozark’s latest funding signals investor confidence in this space, where AI-driven observability and testing tools are gaining traction. As competition intensifies, the ability to deliver seamless, real-time digital experiences is fast becoming a key differentiator for enterprises worldwide.