AI-Powered Recommendations Drive Purchase Decisions for 80% of Indian Shoppers

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A new joint report by InMobi, Glance, and Microsoft Advertising finds that eight in 10 Indian consumers prefer shopping experiences enhanced by AI-powered recommendations. This growing expectation reflects a major shift in how consumers discover and evaluate products in a cluttered digital marketplace.

According to the findings, 86% of shoppers believe AI-driven suggestions make product discovery easier, and nearly 78% trust these recommendations to match their personal preferences. Convenience, speed, and relevance emerged as top reasons for favoring AI assistance in the buying journey.

The report, based on a survey of over 2,000 Indian consumers, also highlighted key behavioral insights:

• 60% said AI recommendations influence final purchase decisions

• 47% preferred personalized AI cues over generic ads

• 53% are more likely to buy from brands using AI for tailored suggestions

This trend is particularly prominent among Gen Z and millennial audiences, who actively engage with AI-powered shopping assistants and product finders embedded in apps and websites.

Industry leaders say this signals an inflection point in the evolution of digital commerce. Rohit Dosi, Managing Director, Glance, noted, “Hyper-personalization through AI is not a future promise—it’s the present benchmark for discovery-led shopping.”

With Indian ecommerce expected to cross $350 billion by 2030, the pressure is on brands to build smarter, real-time recommendation engines that balance user privacy with relevance. As AI grows more integrated into the shopping experience, its impact on conversion rates and brand loyalty is likely to intensify.