Martech Boom: 60% of Indian Brands Scale Tech Spend

153

Indian brands are accelerating their investment in marketing technology: over 60% are already using MarTech tools, and 95% plan to boost their budgets in 2025, signaling a seismic shift in marketing operations.

A recent India MarTech Report found that 65% of brands allocate more than 16% of their marketing budget to technology-driven initiatives. Sectors from BFSI to FMCG are integrating advanced platforms—automation, AI analytics, and CRM systems—to enhance precision and real-time decision-making.

Marketing leaders emphasize ROI and personalization. “Brands are investing not just in platforms but in capabilities to analyze customer journeys and trigger tailored campaigns,” says regional consultant Priya Narayan.

Data supports the shift: India’s digital marketing sector is projected to grow at a CAGR of 11.6%, reaching ₹1.12 lakh crore by 2025. Voice search, video content, and influencer marketing also feature prominently.

Keep an eye on MarTechAI.com—the country’s first AI-focused marketing platform launched at Pitch CMO Summit—it will deepen insights into MarTech adoption.