344 According to PwC India, 70% of CEOs expect generative AI to significantly impact value creation across personalized marketing and customer experience by 2027—a call for CMOs to evolve. EY’s “AIdea of India: 2025” report forecasts 41–45% productivity gains in marketing teams through GenAI, with 71% of Indian retailers planning adoption within a year. This underscores a new leadership imperative: merging strategy, technology, and customer-centric thinking. Industry veteran and CMO Aisha Kapoor comments: “CEOs expect CMOs to lead digital transformation with measurable impact. AI tools aren’t optional—they’re strategic assets.” Driven by consumer demand and commoditization of tech, brands focus on hyper-personalization and real-time engagement. Expect heightened investment in AI-driven analytics, creative automation, and first-party data platforms. The new marketing agenda? A balanced triad—AI, privacy, retention. Marketers must operationalize GenAI while keeping customer trust front-and-center. You Might Be Interested In Harsha Razdan on Reinventing Dentsu, Leading with Context, and Being a “Trailing Spouse” at Unilever EV brands turn fuel price pain into a marketing advantage OpenAI’s new AI agent targets everyday workflows How Global Carmakers Can Compete and Win in India’s Fast-Moving Market Aditya Birla Group sees long runway for IPL rights growth Suresh Narayanan Urges Legacy Brands to Recalibrate for Modern Consumers
