396 According to PwC India, 70% of CEOs expect generative AI to significantly impact value creation across personalized marketing and customer experience by 2027—a call for CMOs to evolve. EY’s “AIdea of India: 2025” report forecasts 41–45% productivity gains in marketing teams through GenAI, with 71% of Indian retailers planning adoption within a year. This underscores a new leadership imperative: merging strategy, technology, and customer-centric thinking. Industry veteran and CMO Aisha Kapoor comments: “CEOs expect CMOs to lead digital transformation with measurable impact. AI tools aren’t optional—they’re strategic assets.” Driven by consumer demand and commoditization of tech, brands focus on hyper-personalization and real-time engagement. Expect heightened investment in AI-driven analytics, creative automation, and first-party data platforms. The new marketing agenda? A balanced triad—AI, privacy, retention. Marketers must operationalize GenAI while keeping customer trust front-and-center. You Might Be Interested In Meta adds AI auto-replies and smart pricing to Facebook marketplace How tariffs forced brands to rethink media planning and marketing strategy in 2025 CMOs Connect Backend Capabilities to Brand Success UAE grants Starlink 10-year satellite internet licence OpenAI puts Jalapeño to the test as AI hardware race shifts to efficiency Tata Motors bets on EVs and hydrogen for the future of commercial vehicles
