326 According to PwC India, 70% of CEOs expect generative AI to significantly impact value creation across personalized marketing and customer experience by 2027—a call for CMOs to evolve. EY’s “AIdea of India: 2025” report forecasts 41–45% productivity gains in marketing teams through GenAI, with 71% of Indian retailers planning adoption within a year. This underscores a new leadership imperative: merging strategy, technology, and customer-centric thinking. Industry veteran and CMO Aisha Kapoor comments: “CEOs expect CMOs to lead digital transformation with measurable impact. AI tools aren’t optional—they’re strategic assets.” Driven by consumer demand and commoditization of tech, brands focus on hyper-personalization and real-time engagement. Expect heightened investment in AI-driven analytics, creative automation, and first-party data platforms. The new marketing agenda? A balanced triad—AI, privacy, retention. Marketers must operationalize GenAI while keeping customer trust front-and-center. You Might Be Interested In Quality Over Quantity: Why Brand Restraint Is Emerging as a Winning Strategy in 2025 Sitecore buys Scrunch to win the AI search visibility race ROI, Analytics & Buy‑In: Triple Pressure on Senior Marketers Why Instagram Instants could pressure Snapchat’s camera-first edge How Growthic Captures Attention—and Drives Real Impact Canva expands into marketing automation with dual AI acquisitions
