Google refreshes its iconic “G” with brighter gradient

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Google has unveiled a refreshed design for its iconic “G” logo, giving the emblem a brighter, more gradient-rich finish. The company said the update reflects its evolution in the AI era, capturing the creative energy driving its technology and products.

First introduced in 2015 alongside a new Google wordmark, the “G” logo was designed to work seamlessly across platforms, apps, and devices. Earlier this year, Google tested a gradient version specifically for Google Search. With this update, the gradient now becomes the company-wide “G,” representing Google’s brand as a whole.

The four colours — blue, red, yellow, and green — remain intact but appear in more vibrant tones with smooth blending, a design choice meant to convey dynamism and modernity. Google framed the move as not just cosmetic but symbolic: a visual shorthand for the AI-powered transformation sweeping its ecosystem, from Search and Cloud to Workspace and Android.

“Google’s identity has always been about making technology approachable and helpful,” the company said. “This refreshed ‘G’ reflects the next chapter of that mission.”

The update, announced on 29 September 2025, is rolling out gradually across Google’s platforms, from app icons to hardware packaging. For designers and marketers, the change signals Google’s intent to modernise without abandoning the familiarity of one of the world’s most recognised brand marks.