Toto Wolff to sell partial stake, valuing Mercedes F1 at £4.6 billion

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Toto Wolff is close to selling a mid–single-digit percentage of his stake in Mercedes-AMG Petronas F1, according to multiple reports, in a transaction that pegs the team’s valuation at about £4.6 billion (~$6 billion) — a record for Formula 1. The prospective buyer has been reported as George Kurtz, the CrowdStrike CEO, who already partners with Mercedes through sponsorship.

The team’s ownership would still be split three ways between Mercedes-Benz, INEOS, and Wolff; the sale would not alter day-to-day control or board governance. Wolff is expected to retain his roles as CEO and team principal.

Rising franchise values across F1 — fuelled by global audience growth, Drive to Survive, and expanding race calendars — have pushed top teams to multibillion valuations. A £4.6bn mark would surpass recent benchmarks and underscores Mercedes’ commercial strength, with revenues and profits climbing in recent seasons.

If completed, the deal would further formalise CrowdStrike’s relationship with Mercedes, while giving Wolff liquidity without diluting strategic control. It also signals investor appetite for premium sports assets with diversified income from media rights, sponsorship, hospitality, and merchandise.