382 OLIPOP, the prebiotic soda brand, has partnered with an Austin motel to launch “Time Travel Agency” — a promotion turning rooms into immersive, decade-themed experiences that reflect its nostalgic flavors. Running from June 24 to July 8, the campaign transforms motel suites into flavor-themed escapes: a neon‑lit 1986 Cream Soda Room, a 1995 Strawberry Vanilla suite in pink, and more, reflecting iconic soda eras . OLIPOP’s activation taps into the trend of experiential branding, following Airbnb’s hit “Hocus Pocus” and “Shrek” stays. According to marketing analysts, experiential pop-ups boost brand recall by up to 60%. This campaign aligns well with OLIPOP’s vibrant, retro identity, distinguishing it from digital or in-store activations . The campaign fuels social content as visitors share their themed photos and videos. A spike in the brand’s social engagement was noted during the activation, with #TimeTravelAgency trending locally. This surge is critical: 73% of Gen Z consumers say new, engaging experiences influence purchase decisions . “Immersive experiences bring the brand to life,” says Charles Banks, director at TheFoodPeople. “Home happy‑hour, nostalgic décor — these adaptations create real connections.”  By blending nostalgia, immersive stays, and user-generated content, OLIPOP demonstrates how F&B brands can craft memorable experiences that resonate—and convert—in 2025. You Might Be Interested In Tight Budgets Are Breaking Brand Loyalty — Here’s What Retailers Must Do Varun Beverages to launch Carlsberg beer in South Africa under new global expansion push UK bans “buy one get one free” junk food deals to fight obesity iD Fresh Food Debuts Clean-Label South Indian Ready Mixes—No Preservatives, No Fuss Heineken’s Bold Move: Celebrating Life Beyond Social Media France Sets New Sustainability Rules for Nestlé’s Perrier Operations
