SOCIALEYEZ Wins Two Major F&B Accounts in MENA

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Digital agency SOCIALEYEZ has officially entered the food & beverage space, securing regional marketing contracts with Texas Chicken and Buffalo Wild Wings. Beginning March 1, the agency will execute content creation, social media, video production, and audience insights across the UAE, Saudi Arabia, and Oman for Texas Chicken. Less than a month later, it added Buffalo Wild Wings to its F&B roster.

Hajar Mahmoud, Head of Social at SOCIALEYEZ, commented, “Texas Chicken has a strong legacy of delivering exceptional flavours and quality service. We are excited to bring this legacy to life in the digital space… creating meaningful and engaging content that strengthens brand affinity and drives customer loyalty.”

This dual appointment marks SOCIALEYEZ’s strategic shift into F&B, leveraging its digital expertise to elevate brand engagement in a busy marketplace. With both brands operating in highly competitive fast‑casual and quick‑service segments, the agency will deploy data-informed social strategies and localized creative content aimed at enhancing customer loyalty and share of voice.

Analysts say well-executed digital campaigns can boost regional F&B awareness by 15–20% within six months—if they manage on-trend content, consistent visuals, and real-time community engagement versions. SOCIALEYEZ plans to roll out localized campaigns in Arabic and English, tailoring promotions to each market’s cultural preferences.

SOCIALEYEZ’s leap into F&B signals a growing trend: regional digital agencies building vertical expertise by winning marquee food & beverage clients—and using data-first storytelling to stand out.