Mondelez India makes Oreo Toffee Crunch a permanent flavour

432

Mondelez India has introduced Oreo Toffee Crunch as a permanent flavour in its portfolio — the first such addition in over 10 years. The variant combines the classic Oreo crunch with a rich toffee-flavoured crème, offering what the company calls “playful indulgence with a comforting twist.”

Oreo Toffee Crunch has already seen success in global markets like the US and is now positioned in India as a premium yet affordable snack for families, kids, and young adults. The flavour taps into consumer demand for treats that bring small moments of joy and comfort amid busy routines.

“Oreo has been India’s favourite cookie for more than 14 years. Toffee Crunch represents the most exciting twist yet — everyone loves toffee, and now it comes with Oreo’s classic taste,” said Nitin Saini, Vice President – Marketing, Mondelez India.

The launch is being supported by a high-impact 360° campaign including a new TVC, digital activations, and social storytelling. Vikram Pandey, Chief Creative Officer at Leo India, noted that the creative focuses on “playful connections” — showing how the act of twisting and licking an Oreo can spark shared moments of joy.

With Toffee Crunch, Oreo expands its permanent line-up beyond Chocolate, Vanilla, and Strawberry. The brand believes the flavour will resonate strongly in India, where consumer testing has already highlighted its blend of taste and texture. Available in single and family packs across offline and e-commerce channels, Oreo Toffee Crunch underscores Mondelez India’s commitment to growing its biscuit portfolio through innovation.