Friday, February 6, 2026
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Marketing Trends

by C Iyengar

TL;DR: India’s festive sale season is booming, but brands risk training shoppers to wait for …

by C Iyengar

TL;DR: Experiential marketing is becoming a core brand growth tool as digital fatigue rises and …

by C Iyengar

TL;DR: Customer feedback fails when brands treat surveys as the finish line. Customers want visible …

by C Iyengar

TL;DR: Social platforms probably won’t charge everyone for basic access because their ad businesses need …

by C Iyengar

TL;DR: 56% of online sellers now use AI tools, according to Snapdeal’s Bharat Seller Report …

by C Iyengar

TL;DR: OpenAI’s two-CMO problem shows its bigger brand tension: selling enterprise trust while courting mass …

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