Friday, February 6, 2026
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Campaign ROI

by C Iyengar

TL;DR: The IPL’s business value rose 11.4% to $20.6 billion in 2026, driven by record …

by Aman Verma

TL;DR: Colgate-Palmolive India reported 12% revenue growth and a 6.9% rise in net profit, while …

by C Iyengar

TL;DR: HUL’s Q1 revenue rose 10%, but reported profit fell 2.2% as a prior-year tax …

by C Iyengar

TL;DR: Swiggy increased ad spending by 55% to drive growth, but rising quick-commerce expansion costs …

by C Iyengar

TL;DR: India’s influencer marketing boom is colliding with a compliance failure: 97.3% of 1,609 influencer …

by C Iyengar

TL;DR: Indian advertisers are interested in FIFA World Cup 2026 but cautious. Late-night match timings, …

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