Friday, February 6, 2026
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Campaign ROI

by C Iyengar

TL;DR Advertisers are moving more money into channels that clearly drive sales. In Q1 2026, …

by C Iyengar

TL;DR Yahoo is pivoting its ad business toward performance-focused DSP tools to attract ROI-driven advertisers, …

by C Iyengar

TL;DR: X paused a creator payout update after backlash over reduced earnings. The episode highlights …

by C Iyengar

TL;DR: Amazon Ads now links influencer campaigns directly to actual purchases, helping brands measure real …

by C Iyengar

TL;DR: ROAS is no longer a reliable measure of retail media success. Brands are shifting …

by C Iyengar

TL;DR: Meta is adding AI tools to Facebook Marketplace that automatically reply to common buyer …

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