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Campaign ROI

by C Iyengar

TL;DR: Indian advertisers are interested in FIFA World Cup 2026 but cautious. Late-night match timings, …

by C Iyengar

TL;DR: Uber is expanding its advertising business across rides, Uber Eats and offsite channels, using …

by C Iyengar

TL;DR: Netflix is launching FIFA World Cup: Launch Edition on June 11 as a free …

by C Iyengar

TL;DR: Sting is moving beyond traditional ads by using Formula 1 sound cues, creator content …

by C Iyengar

TL;DR: MakeMyTrip and Meta have launched Creator Circle, a programme that rewards travel creators based …

by C Iyengar

TL;DR: Former Google and Databricks engineers have launched a new martech platform focused on data-driven …

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