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Campaign ROI

by C Iyengar

TLDR  Hearst has launched “Hearst News,” a unified national programmatic advertising network combining the digital …

by C Iyengar

 TLDR  Netflix said on March 4, 2026 that it is expanding the capabilities of its …

by C Iyengar

TL;DRAmazon said on April 29, 2026 that advertising now exceeds a $70 billion trailing-12-month revenue …

by C Iyengar

TL;DR Chipotle appoints Fernando Machado as chief brand officer, signaling a renewed focus on brand …

by C Iyengar

TL;DR Advertisers are moving more money into channels that clearly drive sales. In Q1 2026, …

by C Iyengar

TL;DR Yahoo is pivoting its ad business toward performance-focused DSP tools to attract ROI-driven advertisers, …

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