Friday, February 6, 2026
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Campaign ROI

by C Iyengar

TL;DR: Gillette India spent ₹390.59 crore on advertising in FY26, equal to about 12.6% of …

by C Iyengar

TL;DR: X will end Creator Revenue Sharing on September 7 and replace it with Original …

by C Iyengar

TL;DR: Bikaji’s Q1 FY27 revenue rose 12.5% on 7.7% volume growth, but EBITDA margin fell …

by C Iyengar

TL;DR: Nestlé’s digital shift is real, but 55% is a 2022 figure. Digital reached 68% …

by C Iyengar

TL;DR: Nykaa increased marketing and selling spend 26% to ₹412 crore, yet Q1 revenue rose …

by C Iyengar

TL;DR: Meta’s advertising revenue rose 27% to $59.36 billion as AI improved ad delivery and …

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