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Ad Tech

by C Iyengar

TL;DR: OpenAI is turning ChatGPT into an app platform by integrating services like travel booking, …

by C Iyengar

TL;DR: Retail and grocery brands dominate early ChatGPT ads, signaling that AI chatbots are rapidly …

by C Iyengar

TL;DR: Meta will increase advertising costs in six countries — UK, France, Italy, Spain, Austria, …

by C Iyengar

A UK-based technology campaigner has filed a lawsuit challenging US sanctions imposed during the Trump …

by C Iyengar

Agentic AI is being positioned as the next leap in marketing technology. Unlike generative tools …

by C Iyengar

In a significant update to its ad tech capabilities, Google has introduced an AI Agent …

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