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Ad Tech

by C Iyengar

Political shifts triggered by Donald Trump’s return to office are reshaping digital ad strategies as …

by teja balla

Lede: Meta confirmed that a major Instagram outage in the U.S. affecting millions has been …

by Dinesh Ramachandran

Connected TV (CTV) is booming, but not in the way advertisers expected. Despite the U.S. …

by Saran Yadagiri

In a landmark move unveiled at Cannes Lions 2025, Disney and Amazon have announced a …

by Sourav Choudhary

Meta has begun rolling out advertisements on WhatsApp globally, marking a decisive break from the …

by Aman Verma

Google now lets marketers plug GPT-powered extensions into Performance Max campaigns — unlocking dynamic asset …

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