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Ad Tech

by C Iyengar

TL;DR: Affle is buying key AdColony tech assets from Digital Turbine for $4.7 million to …

by C Iyengar

TL;DR: LG is building a blockchain-based advertising platform on Arbitrum to make digital ad buying …

by C Iyengar

TL;DR: AI is making marketing faster and louder, but not necessarily better. The real advantage …

by C Iyengar

TL;DR: Walmart Connect audiences are now available in Google DV360, starting with YouTube campaigns. Brands …

by C Iyengar

TL;DR: India’s festive sale season is booming, but brands risk training shoppers to wait for …

by C Iyengar

TL;DR: Experiential marketing is becoming a core brand growth tool as digital fatigue rises and …

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