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Ad Tech

by C Iyengar

TL;DR: AI could influence up to 75% of digital ad spend by FY27 as brands …

by C Iyengar

TL;DR: OpenAI has cut GPT-5.6 Sol API prices, reducing input costs by 20% and output …

by C Iyengar

TL;DR: NVIDIA customers reportedly face AI server price increases of more than 15% as soaring …

by C Iyengar

TL;DR: Google Ads is simplifying A/B testing for Search campaigns, letting advertisers test budgets and …

by C Iyengar

TL;DR: Atomberg has filed for an IPO with a fresh issue of up to ₹450 …

by C Iyengar

TL;DR: Ecommerce, BFSI and consumer tech are pushing India’s advertising market deeper into AI-led buying, …

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