Google introduces AI Agent for advertisers: a smarter analytics and media advisor

159

In a significant update to its ad tech capabilities, Google has introduced an AI Agent built on Gemini, its large language model, to serve as a real-time analytics and advertising advisor for marketers.

The AI Agent is designed to support a range of functions—from media planning to campaign optimisation and post-launch reporting. Advertisers will be able to ask natural language questions, like “Which creatives worked best last quarter?” or “How should I reallocate spend across platforms?” and receive contextual, data-informed recommendations.

According to Vidhya Srinivasan, Google’s VP & GM of Advertising, the goal is to help marketers get answers quickly, reduce manual work, and uncover insights faster. The AI Agent integrates with Google’s broader ad ecosystem, including Performance Max, Google Analytics, and YouTube ads, acting like a co-pilot that brings cross-channel intelligence into a single conversation.

The announcement comes as advertising strategies grow more fragmented, requiring real-time decisions across platforms, formats, and audience segments. With growing pressure to demonstrate ROI, marketers increasingly need tools that surface actionable insights, not just raw data.

Google’s AI Agent is currently in testing with a group of large brands and agencies, and a wider rollout is expected soon. The move also signals how AI is reshaping roles in media buying and performance marketing, automating routine analysis and empowering strategic decision-making.