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Ad Tech

by Aman Verma

Brands can now target users in Maps via Promoted Pins as part of Demand Gen …

by Aman Verma

A new branded search conversion metric unlocks upper-funnel visibility—quantifying whether ads spark direct brand interest …

by C Iyengar

Microsoft Advertising introduces revamped reporting and campaign tools, aiming to close the transparency gap in …

by Aman Verma

Low-quality, AI-generated content is proliferating on YouTube, and major brands are unknowingly funding it through …

by teja balla

AdTech startup Nexad has raised $6 million in seed funding led by Andreessen Horowitz to …

by C Iyengar

Publicis has raised its full-year growth forecast to nearly 5% after reporting a strong 5.9% …

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