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Sports Marketing

by C Iyengar

Emami is targeting ₹750–800 crore in FY27 revenue from its strategic investment portfolio, as the …

by C Iyengar

India’s 2026 festive advertising season is turning into a battle for efficient reach as brands …

by C Iyengar

Connected TV is shifting sports marketing in India from broad television buys towards addressable, measurable …

by C Iyengar

The 2026 FIFA World Cup produced a split-screen lesson in sponsorship ROI: Coca-Cola and Visa …

by C Iyengar

X is retiring Creator Revenue Sharing on September 7, 2026, and replacing it with Original …

by C Iyengar

The Indian Premier League’s business value rose 11.4% to $20.6 billion in 2026, crossing the …

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