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Sports Marketing

by Aman Verma

Colgate-Palmolive India has opened FY27 with double-digit sales growth, supported by stronger toothpaste volumes, premium …

by C Iyengar

Youth sports could be India’s next major sports business opportunity, with brands, leagues and policymakers …

by C Iyengar

Godrej Consumer Products Ltd is keeping brand building at the centre of its growth strategy, …

by C Iyengar

TL;DR: India’s influencer marketing boom is colliding with a compliance failure. In FY2025-26, the Advertising …

by C Iyengar

Hyundai turned a FIFA World Cup 2026 halftime slot into a live robotics demonstration, sending …

by C Iyengar

Colgate-Palmolive India is putting more advertising money behind science-led oral care brands as premiumisation becomes …

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