Friday, February 6, 2026
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Sports Marketing

by C Iyengar

TL;DR: IPL influencer marketing is set to reach ₹700 crore by 2026 as brands shift …

by C Iyengar

TL;DR: RCB is nearing a $2B ownership deal, underscoring IPL’s rapid rise as a billion-dollar …

by C Iyengar

TL;DR: World Cup 2026 could generate $10.5B in ad spend, but brands are shifting budgets …

by C Iyengar

TL;DR: ROAS is no longer a reliable measure of retail media success. Brands are shifting …

by C Iyengar

TL;DR: Coca-Cola is ditching one-size-fits-all World Cup ads for localized, personalized campaigns — reflecting a …

by C Iyengar

TL;DR: Tripadvisor remains a powerful local SEO driver in 2026 because its high search visibility, …

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