Friday, February 6, 2026
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Sports Marketing

by Hari Krishnan

McKinsey projects that US women’s sports could generate $2.5 billion in total value for rights …

by Samarth I

The Union Cabinet has approved Khelo Bharat Niti 2025, a sweeping National Sports Policy that …

by C Iyengar

Hockey India has named HP Lubricants as the official High‑Performance Partner for the Hero Men’s Asia …

by C Iyengar

FC Bayern shifts its sponsorship with Rwanda from tourism branding to youth talent development, repurposing …

by C Iyengar

India’s ambition to host the 2030 Commonwealth Games took a significant step forward this week …

by R Pal

Devadiga, who rose to prominence through the PKL before representing India at the 2018 Asian …

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