TL;DR: Britannia lifted FY26 ad and promotion spend 38.6% to ₹776.5 crore. Its AI-led, multilingual …
TL;DR: GCPL kept brand-building investment above ₹1,200 crore in FY26 while shifting emphasis toward premium …
TL;DR: Adobe launched GenStudio for Commerce Media Networks to help retailers and brands create, approve …
TL;DR: Retail media is booming, but measurement has not kept pace. Brands are spending more …
TL;DR: Gap Inc. is using AI with Google Cloud and Zeta to personalise owned marketing …
TL;DR: Zepto’s FY26 ad revenue jumped 151% to ₹1,636 crore, making retail media a major …
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