TCS Spotlighted by UN Report for Responsible Marketing via ReScore App

157

Tata Consultancy Services (TCS) has been featured in the UN Global Compact’s CMO Blueprint for Sustainable Growth, a report that positions marketing as a key driver of sustainability and tangible societal impact. The spotlight is on ReScore, a cloud-based app developed by TCS under its CSR initiative ‘Sadhana SamarpaN’, which empowers sports event organizers to measure and reduce their environmental footprint.

The report commends TCS for integrating brand strategy, innovation, and technology to move from passive storytelling to active ‘storydoing’. In his response, Abhinav Kumar, Chief Marketing Officer at TCS, emphasized: “We are immensely proud to be featured … marketing is a powerful force for good … creating long-term value for the community without losing focus on business goals.”

Anupam Singhal, President of Manufacturing at TCS, added: “ReScore … reflects TCS’ belief in marketing and technology as forces for societal good.” This recognition highlights both the strategic alignment and tangible impact of TCS’s sustainability-led marketing.

The report also reveals that 91% of CEOs believe in protecting the communities they operate in, and 70% see speaking out on societal issues as their duty—underscoring the growing expectations on CMOs to translate purpose into action.

TCS’s inclusion in this global report not only elevates its credibility in sustainable innovation but also offers a template for how marketing can drive measurable environmental change—especially when paired with technological innovation and leadership intent.