Amazon’s Prime Video ad-supported tier reaches 315 million monthly viewers globally

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Amazon has revealed that its Prime Video ad-supported tier now boasts an average of 315 million monthly viewers globally, representing a sharp increase from the roughly 200 million viewers reported in April 2024.

The figure covers viewers across original and licensed series and films, live sports and events, and free ad-supported live channels on Prime Video, in 16 markets worldwide including the U.S., U.K., India, Brazil, Japan, and more.

Amazon positions this milestone as a validation of its global ad-business growth strategy. The company emphasised that this scale offers “powerful opportunities for brands” to reach engaged audiences via streaming ad formats.

Media analysts note the number underlines the broader shift in video advertising — as streaming platforms combine subscriber and ad-supported models, the ability to offer large-scale reach attracts brand advertisers and drives higher media spend. The 315 million figure places Prime Video among the highest-reaching platforms in the ad-supported streaming space.