Mankind Pharma launches cat food brand

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Mankind Pharma has announced its entry into the cat food market with the launch of PetStar Delight, a new wet food brand catering specifically to feline dietary needs. The move marks a strategic expansion into India’s pet care industry, which is experiencing robust double-digit growth, particularly in urban markets.

PetStar Delight is available in two variants—tuna and chicken—targeted at health-conscious pet parents. Mankind aims to tap into the increasing demand for high-quality, specialised pet nutrition, a trend that has accelerated post-pandemic with rising pet ownership and changing perceptions around pet wellness.

The company said the formulation has been developed with veterinary inputs and aligns with international standards for pet nutrition. With its established brand trust in human health, Mankind is positioning PetStar as a premium yet accessible offering in the wet cat food category.

This diversification is part of Mankind’s broader strategy to grow its presence in consumer-facing segments beyond pharma and over-the-counter products. Earlier, the company also entered the dog food space with PetStar, making this new launch a logical portfolio expansion.

The Indian pet food market is estimated to be worth over ₹5,000 crore and growing at over 20% annually. With relatively low penetration of wet cat food compared to global markets, Mankind sees an opportunity to build early category leadership.

Distribution for PetStar Delight will initially begin through select retail and e-commerce platforms, with plans to expand to Tier 2 and Tier 3 cities over time.